China : Marketing Strategy Involving Topless Woman – Hired Models To Advertise Product By Using Their Bare Skin & Boobs

The promoter, was wearing nothing but a diamond sticker covering her nipples and a customized skirt. Things get even more awkward, when the promoter noticed that she was being filmed. She was seen looking down at most of the time or looking away from the camera/phone.

The weak outlook is apparently a good explanation why some jewelers in China and Hong Kong are using all sorts of marketing gimmicks to boost sales. One jeweler, Chow Luk Fook, has required its salesladies to be topless. Nextshark reported that the only thing covering the nipples of the female employees are pasties designed like precious stones.

A customer filmed the half-naked women and uploaded the video to For the lower garment, the salesladies are wearing what looks like an improvised skirt. Most of them felt and looked embarrassed when the customer took videos of them.

Apparently, this wasn’t the first time that the company had pulled this kind of dirty stunt. In November 2013, one of the stores were allowed to have half-naked body-painted models.   

What do you think of this dirty stunt? Let us know below! Do you think it is okay for companies to allow such an act in the name of marketing strategy or not?    


In Chinese, they have become known as “breast milk exhibitions” (乳展). Except, the shows have nothing to do with babies. Nor are they promotional events for plastic surgeons or any of the sketchy breast enlargement centers commonly found on China’s streets.

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“Breast milk exhibitions” is the colloquial name that mainland social web wags now use for China’s auto shows. All it takes is a look at a few photos from recent events to understand why the moniker makes sense.

China should probably have seen it all coming almost exactly a year ago when one Heilongjiang Province VW dealer used naked women to move product off the floor.

The authorities are upset. But so far, the punishment bark is worse than the bite, which assures that China will only soon see more “breast milk exhibitions,” no matter how pointless the promotions are.

Despite official warnings earlier this year to exhibitioners, China’s auto shows have seen nothing but continued disrobing, culminating in a recent Haikou Auto Show where the model’s models wore little more than pasties and body paint. And not very good body painting at that.

Following April’s Beijing Auto Show, the nation’s premier event for the industry, exhibitioners were reprimanded for what state-run media labeled “scantily clad” models who stole the show’s limelight.

But the warnings did little to dissuade later shows. By early September the government was again issuing punishments to several exhibitors. The agents for Citroen, Kia and Toyota all became targets of criticism for using scantily clad models dressed in, essentially, lingerie. But a week later, things really got out of hand on the southern Island of Hainan.

The auto show peep shows are just one of the sectors that have increasingly turned to scantily clad women as a messaging and attention gimmick. In Guangzhou, an amusement park offered to triple the salary of female lifeguards who came to work in a bikini.

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In July, a Nanjing weight loss service hired a half-naked foreign model to parade a round with a sign. At August’s China Joy video game exposition in Shanghai, authorities banned bikinis. Yet, the event was filled with “cosplay” models wearing just barely more than a bikini.

Nanning Weirun Investment Company, a real estate developer in Nanning, capital of the southwestern Guangxi Zhuang, hired a bunch of models to advertise its condominiums by using their bare skin as a canvas.

Floor plans of the condos were painted on the back of each model, and their breasts were painted with logos and other advertising slogans.

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