I’m pretty sure many of you have encountered loads of marketing stunts done by companies or stores when they want to promote their business, right? While there are some that successfully attracted customers, there are also those who caused outrage to the public.
One of them being this arcade in Tainan, Taiwan, Meng Meng Da. They thought it was a great idea to put four women clad in skimpy swimsuits inside four claw machines as part of the gaming center’s promotion.
According to Shanghaiist, the four women, who were dressed only in alluring swimsuits, were dubbed as ‘bikini goddess’ as they jiggled on stuffed animals to entice customers to play the claw machines.
Sure, many customers lost a few coins playing the game, but the bikini-clad women were there to give words of comfort and encouragement to those who did not win anything.
While some netizens might find this act as nothing more than a dirty marketing strategy, others weren’t exactly thrilled by what Meng Meng Da, also known as Monmonda, did for its promotion.
Unhappy netizens called out the arcade for being inappropriate and objectifying women. Here are what some of the users wrote:
“This is treating women like objects.”
“I feel dirty just watching this.”
“What are children supposed to think when they see this?”
A day after receiving backlash for their promotional stunt, Meng Meng Da made a public apology on their Facebook page, saying,
“From now on we will reconsider standards for preparing events.”
When deciding on a marketing stunt, you should think everything through before you execute the plan. You could potentially ruin your company name or brand that you’re trying to promote!
With that being said, what is the most ridiculous marketing stunt you’ve ever witnessed, share your experience with us in the comment section below!