Jati launches new premium rice series and Malaysia's First Online Cooking Competition - The Coverage
Food

Jati launches new premium rice series and Malaysia’s First Online Cooking Competition

SW Food Group, Malaysia’s largest rice producer and the leading rice wholesaler today launched a new premium series of rice in conjunction with the 25th Anniversary of Jati’s brand in the market.  The all-new Jati Signature series of rice currently consists of the Jati Signature Super Spesial Tempatan, the PUSA Finest Basmathi 1121 and the PUSA Finest Basmathi 1509.

Jati Signature Super Spesial Tempatan rice is sourced from the best farms within major granary regions in Malaysia, carefully processed and packed under strict quality control to ensure that only the very best rice reaches you. It will be available soon in major hypermarkets and supermarkets throughout Malaysia.

SW Food Group also launched the Keluarga Kreatif Jati 2, Malaysia’s first of its kind Online Cooking Competition where they are expecting to have hundreds of participants to compete for the title of the “Best Online Chef”.

“To foster the saying that a family that cooks together stays together, we are opening up this online competition for all Malaysians to participate in, to share their favorite recipes and cooking presentations, and to challenge each other to be the best “online chef,” says Dato’ Julainie bin Mohd Salleh, Director of SW Food Sdn. Bhd.

To participate in the Keluarga Kreatif Jati 2 Online Cooking Competition one have to fill in the application form available from the Jati Facebook Page and submit along a video of themselves demonstrating how to cook a recipe using Jati product with a maximum time limit of 15 minutes before October 31, 2019. Winner of the Keluarga Kreatif Jati 2 will walk away with a prize money of RM 5,000 and a year’s supply of Jati rice.

The Jati Signature Super Spesial Tempatan and the Keluarga Kreatif Jati 2 Online Cooking Competition was officially launched by YB Mr Sim Tze Tzin, Deputy Minister of Agriculture and Agro-based Industry and witnessed by Dato’ Julainie bin Mohd Salleh, Director of SW Food Sdn. Bhd, and Mr Chua Keng Jin, Group Senior Manager of SW Food Sdn. Bhd. at Capri by Fraser in Bangsar South, Kuala Lumpur.

For more details about the Keluarga Kreatif Jati 2 Online Cooking Competition, please contact Mr Andrew Chan at 012-4832426 or through the official email at [email protected]

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