Yesterday’s shocking reveal of Lin Dan’s affair with another woman has cost the former Badminton champion more than just respect in the eyes of netizens.
Chinese media published images of Lin Dan, once dubbed “China’s Best Boyfriend” and “Super Dan”, having an intimate moment with Chinese actress and model Zhao Yaqi, something that Lin Dan himself admitted.
However, Lin Dan’s infidelity has not only cost him respect among fans and fellow badminton players, but also the brands that once stood behind the former world #1. Reports have emerged that brands are now pulling out from the endorsement deals with Lin Dan after the news.
Such situation is not dissimilar with what happened to athletes around the world, who had seen brand endorsements and sponsors pulling out after news of misconduct – such as infidelity, doping and more – goes public.