Newspaper sales are declining but Kosmo! still remains as the most demanded Malay-language newspaper throughout 2016.
According to the latest report issued by the international auditing firm, the Audit Bureau of Circulations (ABC) today, Kosmo! defeated their rival newspaper Harian Metro after overtaking them in 2015.
Press issues from the Utusan Group since 2014 recorded an average net daily circulation of 163,147 copies from June to December last year compared to their rival who only has 142,262 copies for the same period.
Kosmo! has created its own record after emerging as the best-selling Malay daily in Kedah, Perak, Terengganu, Selangor, Federal Territory of Kuala Lumpur, and Putrajaya, even Negeri Sembilan. The newspaper managed to be the best-selling newspaper in Malaysia although it is not sold in Sabah and Sarawak.
ABC also reported that Utusan Malaysia that is also published by the Utusan Group recorded a net daily circulation of approximately 123,575 copies while the rival, Berita Harian was only 91,229 copies.
However, Mingguan Malaysia remains as the highest circulation of Malay daily with 282,962 copies followed by Kosmo! 182,597 copies, Metro Ahad 154,548 copies, and Berita Harian 90,809 copies.
As a matter of fact, the weekly newspaper published by the Utusan Group made their first publishing on August 30, 1964, the Metro Ahad still remains as the most popular in Peninsular Malaysia, Sabah, Sarawak, and Labuan.
So far, the Chinese-language daily Sin Chew Jit Poh remain as the biggest selling newspaper in Malaysia with about 316,564 copies while The Star has 220,972 copies as the most popular English-language daily.