For many years, tech enthusiasts and developers have suspected that Apple is intentionally slowing down older iPhone’s performances in order to drive new sales. Just before 2017 ends, Apple finally admitted the rumours and published an apology letter to the public.
“We know that some of you feel Apple has let you down. We apologize.”
According to The Verge, the issue erupted after a developer had debunked the myth as Reddit users found improve of performance after they have changed their iPhone batteries. The tech enthusiasts claim that although battery capacity is expected to decrease as batteries age, processor performance should stay the same.
After the developer’s discovery, Apple admitted its devices such as iPhone 6, 6 Plus, 6S, 6S Plus, and SE were indeed slowed down and the reason being: batteries are consumable components, the company had to limit devices’ performance with a software update to foil the devices from shutting themselves down.
“With the update, iOS dynamically manages the maximum performance of some system components when needed to prevent a shutdown. While these changes may go unnoticed, in some cases users may experience longer launch times for apps and other reductions in performance.”
Yikes! However, the company said after changing a phone’s battery, its performance would revert back to standard conditions.
In response, Apple has released a battery replacement discount for iPhone 6 and devices before it. Apple said the move was to regain customers’ trust as the company recognizes their loyalty.
The eligible devices will receive a $50 (approx. RM200) discount, from $79 (approx. RM320) to currently $29 (approx. RM120). The discount will start from late January 2018 to December 2018.
“We’ve always wanted our customers to be able to use their iPhones as long as possible. We’re proud that Apple products are known for their durability, and for holding their value longer than our competitors’ devices,” Apple wrote in the statement.
Now we know why Apple products could last so much longer than its competitors.
Apple also announced that they will incorporate new features into its upcoming iOS software update in early 2018 so that users can check the health of their iPhone’s battery and see how it’s affecting the performance.
Are you satisfied with the tech giant’s response? Let us know in the comments below.